A real power player in the Google family for local businesses is Google My Business (GMB). If you do not have your Google My Business listing claimed and optimized, you are missing out. GMB is becoming increasingly important for a local business wanting to be found by consumers in search results.
Here are three ways to use Google My Business to your business’ advantage.
Announcements, Sales and Deals
Your GMB profile is a source for curating all the pertinent information about your business. Quick and frequent updates about offers or special events are simple to keep current. This not only keeps you relevant with customers, it keeps you relevant with Google’s search engine so you can dominate the rankings.
If you are any kind of frequent Google user, you have probably done a search for a business, service, product, etc. and seen the information for a local business show up on the search results page, separate from the listings. A photo of the business, location, phone number, hours, etc. are all listed there and entirely powered by a business’ GMB profile. Your GMB profile is crucial to keeping your current and potential customers in-the-know. GMB provides a simple way to keep that information up-to-date.
Encourage and Curate Reviews
It is no secret that online reviews are increasingly important to how your business performs on and offline. Consumers trust online reviews nearly as much as personal recommendations and even Google’s search algorithm places strong emphasis on reviews when ranking search results. Providing a centralized repository for this feedback, Google My Business provides credibility and visibility among consumers.
The importance of a strong, optimized and active Google My Business profile can not be overstated. For best success and to really dominate local search, ensure your business is fully leveraging Google My Business.
Learn more about your business’ online presence with a free SEO audit provided by Vivial, a proud List Self Storage Vendor Partner.