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Why Your Online Reputation Should Matter to Self Storage Owners

Posted: 6/6/2018
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The digital age is here and it is changing how people make decisions about how to spend their money. Instead of relying on friends and family members to provide guidance on what to buy, people are now turning to the Internet, social media and review sites. That is why, as an owner of a self storage facility, it is important to dedicate some of your marketing resources to managing, maintaining or improving your business' online reputation especially if you are planning to sell in the near future.

Prospective buyers of self storage facilities take online reputation into account when considering whether a property is a good potential investment. Everything from what people are saying about the property on review sites to the time and effort the current owners have put into marketing the property is carefully considered before someone will commit to purchasing a self storage facility.

A Better Online Reputation Leads to Increased Occupancy

Properties that have high occupancy rates at the time of sale tend to attract more prospective buyers than those with lower occupancy rates. Investing a little time and effort into improving your facility's online reputation can help increase your current occupancy rates.

Some helpful ways to improve your facility's online reputation so it attracts prospective clients include:

  • Creating a visible presence on social media platforms such as Facebook and Twitter
  • Monitoring review sites, such as Yelp, and responding in a professional manner to both positive and negative reviews
  • Creating professional photos that highlight the property in such a way that makes prospective clients want to use your facility
  • Managing a professional-looking website that allows prospective clients to do everything from take an online tour of the facility to see current rates and obtain other valuable information
  • Creating official verified profiles on various sites such as Google, LinkedIn

Make Your Facility Stand Out to Future Buyers by Focusing on Online Reputation Management

The self storage industry is a highly competitive market. There are dozens of properties just waiting for the right investor to come along and purchase it. Having a self storage facility that has a good online reputation can give you that competitive edge you need to stand out from the competition.

Future buyers will see that you spent considerable time and effort into building and maintaining the facility's online presence. This will increase the resale potential of your property as future buyers will not have to spend time building a presence online or correcting a negative online reputation. They can just purchase the property and easily assume control of the online marketing and reputation management of the facility.

Make sure you devote the time and resources to doing everything you can to manage and maintain your facility's online reputation. It will help you now and in the future as it can attract clients that will keep your units occupied and when you are prepared to sell, it can make your property more attractive to prospective buyers.

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