Take Advantage of the Summer Self Storage Season with Smarter Marketing

Posted: 5/25/2018
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It is no secret that leases surge from May through August but with the increase in competition are you certain that the trend will continue? If you have already read “Getting Started With Better Marketing” Parts One and Two, then you are already on track to make marketing your properties’ an operational advantage. But how do you go even deeper into the market and get those summer prospects to become summer clients?

In Part Two we explored the power of your website to convert leads to leases and how digital advertising plays a role. But what is digital advertising? Why does it matter?

The Power of Digital Advertising

You may not even realize how much of your purchasing is done because of digital advertising. From social media to a search engine results pages (SERP), you have probably seen your fair share of ads. But those are not random and even if you have not clicked on one of those ads, you are now familiar with that brand. Traditional e-commerce companies are leading the way in reshaping how our society interacts with brands and ultimately, how they purchase.

Do Not Get Left Behind

When we talk about digital advertising, we are referencing four primary tactics of marketing:

  1. Paid Search/Pay Per Click: A model of online marketing in which you pay a fee each time your ad is clicked. Many times these ads appear on a SERP like Google or Bing.
  2. Display Ads: Advertising on websites or apps through banners or other ad formats made of text, images, flash, video and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
  3. Remarketing: Allows you to position targeted ads in front of a defined audience that has previously visited your website as they browse elsewhere around the Internet.
  4. Paid Social: Sponsored content or advertising, such as sponsored Facebook posts or promoted tweets on Twitter, used to increase your brand’s digital presence.

Each of these tactics is a proven method to drive traffic to your website, increase brand awareness and convert more leads to leases and your competitors are catching on. Have you searched “self storage near me” on Google recently? What do you see? I hope you see your property in the top five results and not buried under six ads and seven competitors.

If you are ready to explore how digital advertising can impact your property, learn more today.

Contact Us!