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Three Methods for Strengthening Your Digital Marketing Performance

Posted: 5/16/2017
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Revenue from the self storage industry is expected to grow at an annual rate of 3% through 2020. With the industry’s continuous rise, it is more important now than ever for self storage owners to use digital marketing to connect with potential consumers and encourage repeat tenants.

Consider that 80% of consumers say they will research products and services online before purchase. What they find during this research will significantly impact their buying decision.

The following are three ways self storage owners can leverage digital marketing to strengthen the performance of their branding:

  1. Location, location, location. The location of your online presence is just as important as the physical location of your self storage facility. However, with the ever-growing number of online directories, it can be hard to know where to focus your efforts. The first thing you need to do is ensure your business information (name, address, phone number and URL) are accurate across the Internet. Not sure? There are several tools available that will let you run a free check.
  2. Manage online reviews. Today’s buyers trust online reviews as much as personal recommendations. Be sure to effectively manage and respond to all reviews, both positive and negative, to show potential tenants that you care.
  3. Provide valuable content. The best way to engage prospective renters is by providing content and information that is useful and shareable. Incorporating visual elements like photos and videos helps increase the engagement.

When it comes to online marketing, remember to simplfy the complex. There are a number of digital marketing companies with tools and solutions to help small business owners manage all aspects of their digital marketing efforts. Look for a partner that offers both the solutions and services to ensure you can focus on what you do best … running your self storage business.

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