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Broaden Exposure of Your Self Storage Business with Digital Marketing

Posted: 2/17/2017
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Revenue from the self storage industry is expected to grow at an annual rate of 3% through 2020. With the industry’s continuous rise, it is more important now than ever for self storage owners to use digital marketing to connect with potential consumers and encourage repeat renters.

A smart mix of digital marketing solutions can not only increase your business’ exposure, but foster online engagement and generate a sense of trust between you and potential renters. The following demonstrates two ways you can leverage digital marketing techniques to broaden business exposure and generate new business leads:

  1. Provide valuable content. The best way to engage with current and potential renters online is by providing content and information that is useful and shareable. For example, tips on how to choose a safe storage unit or how to protect your storage unit against burglary may not only be enticing to renters, but also demonstrates your commitment to safety and value. Incorporating visual elements like photos, videos and infographics helps increase the engagement.
  2. Location, location, location. The location of your online presence is just as important as the physical location of your rental units. However, with all the online directories, search engines and social media sites, where do you focus your efforts? Start with the foundation. Ensure your business information is correct on all the major online business directories. Next, make sure your Google My Business page is claimed and optimized. Finally, begin to build your social media presence.

Sound overwhelming? There are a number of digital marketing companies with solutions to help small business owners manage all aspects of their digital marketing efforts. Whether you manage your own digital strategy, or work with a partner, applying these basic principles will help you strengthen your online presence and get the most out of your efforts.

About Vivial

When it comes to promoting your self-storage business, there is only one partner you need... Vivial. With the latest digital marketing tools, accompanied by a dedicated account coordinator to help every step of the way, Vivial will ensure your local business has a big online presence. Through directory optimization we’ll ensure your business is found on Google, Google Maps and other top rated search engines. Our content marketing program will allow you to post relevant, localized information and deals which are sure to engage with existing renters, attract new customers, and drive traffic to your website. And with our Social Inbox, you’ll be able to manage all of your social media profiles from one convenient location. We’ve positioned hundreds of storage businesses in front of nearly a quarter-million potential customers. Let Vivial do the same for you!

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