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Customer Reviews and Reputation Management Give Self Storage Businesses an Edge Over the Competition

Written by: Jeanne Dotson Posted: 2/1/2017
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Looking for a way to distinguish your storage facility from the competition? Customer Reviews may be exactly what you are looking for. According to a survey conducted by Bright Local, 88% of the people surveyed trust online reviews as much as personal recommendations. Plus, 67.7% of the respondents said online reviews impact their purchasing decisions. With statistics like that, it has become more important than ever to monitor and respond to what is being said about your storage facility online. 

The Benefits of Customer Reviews 

  • New Content for Your Website: Search Engines see reviews as relevant, fresh content that can help your website rank well on the SERPs (Search Engine Results Pages).
  • Builds Trust and Credibility: Positive reviews and star ratings can make potential customers searching for self storage feel more confident about renting from your facility.
  • Increases Click-Through Rate: According to Distilled, having star ratings next to your listing on the SERPs can increase your click through rate by 10% - 20%.

What About Bad Reviews?

One question we get asked a lot is how to handle bad reviews. First, don’t overreact to a bad review. See them as an opportunity to look at how your facility operates. It may indicate a problem. Be sure to answer the person who placed the bad review and provide a solution to their issue. Most consumers expect to see both good and bad reviews. They get suspicious if they see only good reviews.

How Can Your Facility Keep Track of Reviews?

Using a Reputation Management Tool will allow you to see and monitor all the reviews your storage facility receives, both good and bad. Look for a tool that will allow you to respond to those reviews from one platform. Additionally, ensure the Reputation Management Tool your facility uses allows your tenants to post comments on the top review websites, such as Google, Facebook, FourSquare and Yelp.

Being proactive with your facility’s reputation can not only help you better understand the needs and expectations of your current tenants but customer reviews can also help you win over potential tenants.

Jeanne Dotson is the Director of Internet Marketing Strategy at The Storage Group. The Storage Group has over 60 years of combined storage industry experience. A dedicated team of Internet marketing professionals specialize in Reputation Management, Website Design, Search Engine Optimization (SE0), Pay-Per-Click Advertising (PPC) and Local Listing Management. The Storage Group was the first in the self storage industry to create an online rental tool known as ClickandStor™.

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