Have you been looking for a way to reach potential tenants who have visited your website but didn’t actually rent a storage unit? A Google Remarketing Campaign could provide the solution. This type of Pay-Per-Click Advertising Campaign adds a tracking cookie to those visitors, so your ad appears when they visit other websites within the Google Display Network. It is a great way for your self storage facility to gain online exposure to an audience who has already visited your website and has also shown interest in renting a storage unit.
Benefits of a Remarketing Campaign:
Lower Cost Per Click
The cost per click for a remarketing campaign tends to be lower than other pay-per-click advertising campaigns. That means you get more bang for your buck which is the ultimate goal for any marketing campaign.
More Likely to Convert
According to a study conducted by Criteo, website visitors who are retargeted with display ads are 70% more likely to convert on your website. That conversion rate is substantial. Since the audience targeted has already been to your website, they are somewhat familiar with your facility and more likely to complete the rental process.
Targeted Website Selection
The number of websites in the Google Display Network is extensive. Additionally, with this type of campaign you can select different types of website pages as well as specific websites within the network that the campaign should target. You can even select the audience category and demographic location of those who see your ad.
It is easy for your potential tenants to get distracted from what services they are searching. Remarketing ads serve as a reminder of what they have searched for but may not have completed. Consider a Google Remarketing Campaign as an effective marketing tool for your self storage facility.
About the Author
Jeanne Dotson is the Director of Internet Marketing Strategy at The Storage Group. The Storage Group has over 60 years of combined self storage industry experience. A dedicated team of Internet marketing professionals specialize in website design, online marketing and website management services. The Storage Group was the first in the self storage industry to create an online rental tool known as ClickandStor™.