As a self storage facility owner, marketing your property is critical to the overall financial success of your business. Having your facility listed in local publications is important, but many potential clients will also search for self storage properties online when making decisions. By having a strong online presence, you can easily be found by search and as such increase business. Claiming your facility through Google is one easy way to be found.
What does it mean to “Claim Your Business?”
If someone is using Google as a search engine to locate a self storage building within provided search criteria (city, state, zip code), results likely produce lists of local businesses or Google Places pages. Google allows you to include business information like address, contact information and other important operational information which becomes searchable to your customers. This is often the first place a guest will find you. A “claimed” page looks much better than an unclaimed page that may drive potential renters away.
How do I Claim My Business?
To get started, you just need to create an online listing and verify your business for free with Google My Business. This will guide you through a simple process to update your information. After you claim your business, monitor your listing frequently to check on reviews and postings from guests.
Google also allows you to invite potential guests inside your facility for a turn-by-turn 360-degree view. Guests will see the layout, décor and ambience of your business. It’s a simple process of selecting a certified and trained Google photographer in your area, scheduling time for a photo shoot and sharing the photos.
Since Live Oak Bank is a small business lender, we are advocates for tools that help small businesses grow and succeed. Claiming your business on Google is just one more way to market your self storage facility and grow your business.
About the Author
Terry Campbell joined Live Oak Bank with over 21 years of experience in the Self Storage industry. Terry previously held various roles with a leading Self Storage supplier. Starting as a drafter/estimator, he advanced to Vice President of Sales and Marketing and Executive Vice President of Operations. He has been part owner and managing member of a 76,000 square foot self storage facility in Northern Virginia. Terry has also served on the Editorial Advisory Board for the ISS Magazine and the Board of the North Carolina Self Storage Association since its formation. He is a frequent presenter at industry events and trade shows as well as a writer for industry publications.